About Software Defined Talk
About the Show
The whole podcast is an existential conundrum: it’s three guys talking about enterprise software. And it’s interesting. The chemistry among the three regulars makes this a highly entertaining, if not halfway between sardonic and nihilistic, podcast. If you are rolling your eyes at reading Hacker News, you’d love this podcast. Whether they are talking about BBQ, Australia, why open source business models are doomed (or not) or press release semiotics, they never fail to make it hilarious. @kiyototamura's iTunes review
About every week we discuss the happenings in the enterprise and infrastructure parts of the tech industry, with plenty of cheese-y talk as well.
We also have some members only episodes where we discuss white papers, press releases, and other ephemera of the tech world, way, way in-depth. Become a patron to get access to these.
We also cross-post to The New Stack, if you enjoy hanging over there more.
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As a company, Casper use podcasts as a major part of our marketing, and I’ve listened to Michael Coté’s podcast for years. So when the time came to publicize our hiring of SREs, I knew right where to go. Software Defined Talk’s target audience in the exact niche we needed to hit, and we are very pleased with the results. We had our first applicant within a week of the first airing. The direct, conversational tone of the show is exactly what appeals to us as marketers and fans. With little direction or copy Michael Coté providing a wonderful endorsement for us during the mid-roll and roundup sections of the show for three shows running. We could not be more pleased, and as will keep Software Defined Talk foremost in mind as we continue to build out our budget. -Clive Walmsley, Casper
If you're interested in putting ads or other promotionals (like for DevOpsDays, etc.) in the podcast, please contact us. We get about 1,500 to 2,000 downloads an episode, chock full people interested in cloud, DevOps, software development, enterprise IT, tech vendor-sports, and CostCo recommendations. We charge $250 an episode, or $200 an episode for a three episode commitment.